In the Digital Era, accelerated by the pandemic scenario, companies need to reinvent their model and start to attract customers through a strategy based on customer network. Consumer behavior has changed radically, so companies have to create strategies where products are easily accessible and with which users can interact.
Typically, organisations have a lot of data about customers, but they are usually not organised, which does not help them to have a better understanding of their customers' habits and reaction to their services. Given the current context, no serious digital transformation exists without taking into account a good strategy for how the data will be used.
It is important that company leaders and employees begin to adopt work processes and methodologies that allow them to try new approaches, iterate and adapt to the market quickly. Methodologies such as Scrum, Kanban and others have been used for several years in technology companies, but they must quickly be applied to other sectors.
The organisational change, from departments to customer and product focus, is one of the biggest challenges in the digital age that we are living in, as it forces leaders to restructure the entire organisation taking into account its value chain and adapting its business model. business to impact established industries.
For companies to survive in this new era, it is essential to be restructured so that they can change direction very quickly and are optimised for speed. For that, it is necessary to break the hierarchies and create coalitions between executives and the operational layer, creating ways to spread knowledge within the organisation itself and a culture where innovation becomes an integral part of the company.